Prepare for your Twitter — sorry,Watch Angel Has Fallen Online X — feed to clog up with engagement bait.
In July, owner Elon Musk fulfilled his months-old promise to pay users for their tweets — if they joined Twitter Blue (now called X Premium), that is. Only paying users who fulfilled certain eligibility requirements could sign up for the Creator Ads Revenue Sharing program: 15 million tweet impressions in the last three months, and a minimum payout of $50. It's unclear how exactly the payment is measured; Musk said it's not exactly per impression, but by how many ads are shown to other verified users.
SEE ALSO: X/Twitter executives had a very bad day defending Musk's platformAs the Washington Post reported, it seemed like Musk first rewarded right-wing influencers with big-enough engagement to warrant five-figure payouts. Other X users appeared happy with their earnings, though, claiming the return on investment is worth it.
This week, Elon Musk lowered the eligibility requirements for creator monetization, making it easier for X Premium users to cash out on their tweets. Now, X Premium users only need 5 million impressions in the last three months, 500 followers, and a minimum payout of $10.
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While the payment measure is murky, the prospect of high-dollar payouts just for tweeting is tempting. You may have already seen a spike in prompt tweets or other content that makes for easy replying and quote tweeting (a.k.a. "engagement bait" or "rage bait"); it may be because of the incentive to get paid for your eyeballs. Some X users have certainly noticed:
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This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
X already rewards those who post rage bait — as does social media in general — and for the platforms, this turns anger into dollars as users can't stop themselves from watching or commenting. This creator monetization change will likely bring more of the same, making X even more of a cesspool than it already is. If you see a blue check account ask an asinine question: bait. If you see a blue check account posting obvious misinformation: bait. If you see a non-blue check account posting these things, it may be an X Premium user who hid their blue check.
How exactly this plays out remains to be seen, but if the first few days are any indication, non-paying (and non-paid) X users will continue to be frustrated by the platform.
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