The cancer possess a deep eroticismpast couple of years have made it abundantly clear just how much of our personal data is being tracked by corporations every day. Now, one of the world's biggest fast food companies is hopping on the bandwagon.
McDonald's announced on Monday that it had acquired Dynamic Yield, a tech company that specializes in recommendations based on machine learning. Dynamic Yield's algorithms can gather data about customers on behalf of companies to generate Amazon-like recommendations, among other things.
SEE ALSO: 10 weird food combinations people swear byThe golden arches spent around $300 million on the tech company, according to TechCrunch. McDonald's published a video of CEO Steve Easterbrook explaining the rationale behind the decision.
Put simply, McDonald's will deploy Dynamic Yield's technology to try to sell you more things using customer data. McDonald's claims drive-thru stations will be able to adjust what they display based on weather, time of day, and "trending" menu items.
It's similar to how a site like Amazon will recommend companion purchases based on what other customers have bought when you buy something. The restaurant's press release said the new technology would "instantly suggest and display" new items based on what you've already ordered.
Go to McDonald's on a hot day and it might recommend a frozen treat to you, for example. McDonald's would ideally use the technology to get customers to buy things they didn't know they wanted.
McDonald's did limited test runs of these techniques in 2018 and apparently liked the results enough to extend it to its entire business. It's not hard to believe that data-driven recommendations would drive up sales.
The popular fast food chain has undergone major modernization efforts in recent years. McDonald's has aggressively pushed for more of its stores to support mobile ordering and self-ordering kiosks, for example. Easterbrook told CNBC last year that McDonald's would add said kiosks to thousands of restaurants over the next couple of years.
Q&A with tendercare founder and CEO Shauna Sweeney
Spigen releases strap to stop you from losing your Apple AirPods
Why this Muslim teenage girl created a hijab emoji
You're tearing me apart, Australia!: Tommy Wiseau threatens to sue film festival
Trump's science adviser pick is actually a good scientist
Dolphins have a 'highly advanced' spoken language, study finds
Defy Media raises $70 million to ramp up Smosh and more
'Destiny' jumps into esports with an MLG
Chinese scientists have cloned two monkeys to advance human medicine
Firefighter climbed 110 sets of stairs to pay tribute to 9/11 victims
Things Intel Needs to Fix
The most tragic president in history
How to view the annular solar eclipse without destroying your eyes
Jeff Bezos just revealed his plans for Blue Origin's biggest rocket yet
#rateaspecies is basically Yelp reviews for zoo animals
Jeff Bezos just revealed his plans for Blue Origin's biggest rocket yet
Sorry, Tesla: Chevy Bolt officially goes 238 miles on a single charge
How a handful of conspiracists pushed faux Clinton health concerns into the mainstream
Best Apple AirTag Deal: 4
IGN Live 2025: What to expect from the massive gaming event
America's 8 most wanted household pets and barnyard animalsBernie Sanders: Donald Trump's illegal vote tweets are 'delusional'25 gifts for the cheeseCanadian police officers want to prevent drunk driving with NickelbackIntense video shows a very angry bear being rescued from a septic tankJustin Trudeau's love fest with environmentalists ends with tar sands pipeline approvalsHow to make food that glows bright green in UV lightQuestions about 'Rogue One'? Ask the director on Twitter FridayQuestions about 'Rogue One'? Ask the director on Twitter FridayAmerica's 8 most wanted household pets and barnyard animals5 Facebook privacy settings you should check right nowIndia's Supreme Court asks all theaters to play the national anthem before moviesDarren Criss tapped as behindExplainer: What Are Tensor Cores?Can It Run Crysis? An Analysis of Why a 13Bernie Sanders: Donald Trump's illegal vote tweets are 'delusional'Canadian police officers want to prevent drunk driving with NickelbackYou can now get glove skins in 'Counter'Marvel vs. Capcom 4' reportedly taps into the MCU rosterComputer software reveals the average face of a mass murderer This ridiculously big AirPod actually works and is Bluetooth compatible 'The Last of Us' episode 3: The ending Linda Ronstadt song, explained Wordle today: Here's the answer, hints for January 29 Federal Welcome Corps program lets private citizens sponsor refugee resettlement You have to watch this woman's very specific impressions NHL team throws birthday party for 11 Samsung Unpacked event livestream: Watch live now 'Quordle' today: See each 'Quordle' answer and hints for February 1 'OK Boomer' is the burn that unites generations — even boomers Wordle today: Here's the answer, hints for January 30 What is ChatGPT? Everything you need to know about the AI chatbot Substack launches 'private' newsletters 'Quordle' today: See each 'Quordle' answer and hints for January 28 Gorilla Glass Victus 2 to debut on Samsung Galaxy S23 Ordered something from JD Sports? Hackers might have your data. 12 'Hamilton' songs that kept their staying power after years of listening 15 gifts true fans of 'The Office' need in their lives After 3 long years of silence, Stephen King has finally weighed in on 'Baby Shark' Sex toy designers react to the wild sex toy in 'Watchmen' David Harbour recreated THAT scene from 'The Shining' and it's frankly terrifying
3.397s , 10169.8828125 kb
Copyright © 2025 Powered by 【cancer possess a deep eroticism】,Inspiration Information Network