Maybe the 2017 Oscars were a cautionary tale. Ahead of the 9th Annual Shorty Awards,Watch In the Cut (2003) the team behind Shorty decided to announce over a dozen big winners ahead of time before Sunday's award ceremony.
"The growth of the Shorty Awards is a sign of how vibrant the internet is for talented creatives, and a reminder of how important their work is," said Gregory Galant, co-founder of The Shorty Awards and Muck Rack CEO. "The Shorty Awards has doubled in popularity this year. These winners were chosen by over 5 million votes and the Real-Time Academy."
SEE ALSO: 5 moments from the Shorty Awards that show the power of new mediaThough the Shorty Awards focus primarily on new and online media, that can get more mainstream than you'd think. The year's Best Actor winner was Stranger Things' Dustin (Gaten Matarazzo), with awards for Best Webseries and Best YouTube Comedian going to known commodities Tyler Oakley and Thomas Sanders.
At the intersection of pop culture and social media was Best Celebrity and general social media queen Chrissy Teigen, while Best in Sports went to Olympic gymnast Simone Biles.
"Social media's growth is fueled by talented creators who surprise us daily with bold content, yet often we focus on shiny new technology and forget about the people spending thousands of hours to use it well.
See the full advance list of winners below:
Best ActorGaten Matarazzo
Best in ArtTimmy Ham
Breakout YouTuber James Charles
Best CelebrityChrissy Teigen
Best in Dance1Million Dance Studio
Best in GamingMarkiplier
GIF of the Year presented by WatchableMr. Peanut's Dab
Best in Health & WellnessDana Falsetti
Instagram of the YearSame but Different
Best LGBTQ+ YouTube ChannelShannon Beveridge
Best in LifestyleKyle Krieger
Muser of the YearLisa and Lena
Best in MusicBTS
Periscoper of the Year Darius Arya
Best PodcastAnna Faris is Unqualified
Best in SportsSimone Biles
Tumblr Blog of the Year presented by WatchableThe Blackout
Twitch Streamer of the YearBob Ross
Vine of the YearThe Laughing Fox
Vlogger of the YearDavid Dobrik
Best Web Series presented by WatchableThe Tyler Oakley Show
Best in WeirdHydraulic Press Channel
Best YouTube ComedianThomas Sanders
Best YouTube Ensemble Jenna & Julien
The rest of the winners will be announced on April 23 and streamed online.
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