Between hush-hush widespread fraud,mature wife strap on sex videos clunky and inconsistent load times and consumer wariness that's driving people to ad blockers, the digital ad industry has a clear crisis of trust.
That's why the publishing industry's biggest trade group is joining with some of the biggest names in media to create a new advertising marketplace with transparency in mind.
SEE ALSO: Ad blocking usage is up more than 10 percent from last yearThe exchange, TrustX, is set to launch as a B Corporation -- a license awarded to businesses that follow a set of socially aware guidelines -- under the auspices of trade group Digital Content Next early next year. Since DCN is a registered nonprofit, the exchange won't have the same profit incentive that most other endeavors of its kind do.
A total of 27 media companies from across the industry are signed on to host the ads, including ESPN, Conde Nast, Hearst, the Washington Post, ABC and others.
While it's fairly common for media companies to join forces to sell and place ads in this manner -- some more successfully than others -- DCN CEO Jason Kint says the nonprofit status and diverse client roster make the project unique.
"I'm certain this hasn't been done before," Kint said in a private Twitter message."Think of it as a collaborative platform to solve trust issues for consumers and advertisers."
The marketplace is intended as a rebuke to many of the issues that are endemic to the industry.
Click fraud, in which ads are served to networks of human-mimicking bots rather than real people, has increasingly infected the digital advertising supply chain, where parties at every level have an incentive not to make a fuss over it.
Ads are also oftentimes ill-fitted for the restrictions of a given webpage -- a Google study a few years ago estimated more than half of all ads never reach human eyeballs -- and the technical inefficiencies annoy customers.
One need only look to the growing number of people switching on ad blockers for evidence of the industry's troubles.
Various groups have tried to salve these issues with sets of standards meant to govern what constitutes an acceptable ad, including ad industry trade group Interactive Advertising Bureau and, to the industry's frustration, AdBlock Plus.
TrustX adds more backbone to these efforts by actually regulating what gets bought and sold on the exchange.
"Much effort is happening across the industry to combat significant trust issues in digital advertising with many incumbent interests," Kint says. "TrustX allows us to at the same time use a real marketplace to solve for the end stakeholders where trusts matters most -- consumers and advertisers."
Apple is advertising on Elon Musk's X again
Google will finally give meeting hosts the power of making people shut up
Adobe announces big updates to Photoshop, Illustrator, and more
Trick or treat with UNICEF and help vaccine outreach
Biggest Tech Fads of the Last Decade
Trump gets 'DO NOT CONGRATULATE' Putin note from advisor. Then he did.
Grandpa Biden and Trump fighting memes are the only thing that can save America
What is a VPN, and what does it do on a Mac?
Donald Trump talked about space and Buzz Aldrin's face says it all
'Game of Thrones' cosplay photoshoot turned into the cutest proposal
Best smart scale deal: Save over $25 on Renpho Smart Scale
What the giant James Webb telescope will see that Hubble can't
How a deaf, blind Harvard graduate is influencing Apple
20 years later, 'Donnie Darko' feels finally fit for our times
Video Games Are Better The Second Time You Play Them
No, Stormy Daniels' lawyer didn't say he has Trump dick pics
This 1999 clip of Jeff Bezos laughing will haunt my dreams forever
Smarter and smoother: Riding the new generation of e
Winter storm: See snow totals for Florida, Texas and other states online
Remember Palm? The company is back with (wait for it) new earbuds.
Please Japan, cough medicine flavoured Kit Kats sound like a terrible ideaGeorge R.R. Martin stopped watching 'Game of Thrones'Facebook is making a tiny tweak to display logos from publishers more visiblyVerizon's Unlimited throttling isn't as bad as it soundsYou can now get sushi burritos at Starbucks, if you dareUber makes it easier for drivers to decline ridesLeaked video shows alleged iPhone 8 with rearOf course Oreo is making special AndroidTwitter is celebrating 10 years of hashtags10 glasses that will protect absolutely no one during the solar eclipseThis lonely alien monster is ready to Netflix and chillThis 'Game of Thrones' theory is all about control of the ice dragonGeorge R.R. Martin stopped watching 'Game of Thrones'The coolest part of Samsung's Note 8 event was its stagePlease Japan, cough medicine flavoured Kit Kats sound like a terrible idea'Cuphead' is like no video game I have ever seenGeorge R.R. Martin stopped watching 'Game of Thrones'Samsung shows courage by dissing the iPhone during the Galaxy Note 8 launch eventThe Apple HomePod setup looks like a breezeThis map corrects everything you thought you knew about the world 7 women to honor this International Day of Women and Girls in Science Cakes that look like succulents are the best way to eat your greens Trump tweets a 'Curb Your Enthusiasm' clip that's clearly mocking him European privacy officials swipe left on Facebook's dating service Xiaomi Mi 10 Pro is basically a cheaper Samsung Galaxy S20 Plus Samsung's Galaxy Z Flip launches on Valentine's Day for less than Motorola Razr There's a privacy bracelet that jams Amazon Alexa and we want one Going electric could be good for your love life How they compare: Samsung Galaxy S20 vs. iPhone 11 Pro Turtle manicures are absolutely a thing we are doing now Android cofounder's phone startup Essential shuts down after launching one product YouTube TV subscribers can't do this in the App Store anymore I used emoji to order groceries Nokia, Facebook, Sprint, and AT&T also pull out of MWC 2020 WhatsApp has more than 2 billion users This 'Simpsons' quote was looped for 4 hours by a TV station and it will melt your brain Emoji face masks will moisturize your skin and terrify your friends Twitter's Jack Dorsey tweets a bummer of a WikiHow on Valentine's Day Prices for .com domains likely to jump thanks to Trump The ghostly northern lights webcam just turned on
3.432s , 8593.625 kb
Copyright © 2025 Powered by 【mature wife strap on sex videos】,Inspiration Information Network