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They're out again in force,guarda film erotice italiani sexy online the #deleteFacebook brigade. In the wake of Mark Zuckerberg's belated Thursday acknowledgement (one couldn't really call it an apology) that his company erred in letting Cambridge Analytica acquire deep psychological data on at least 50 million Americans -- data that could have helped Trump win a tight election -- many users have reached boiling point. Thistime, they say, Zuck has gone too far. Thistime, they're out.

I have great sympathies for this crew. I too would like to believe we can somehow pour the genie back into the bottle. That we could roll back a global network that has literally two billion people in its thrall, or that we could all simultaneously hop over to the network next door. But we just can't. It's too late. Zuck won, whether or not he ends up with more FTC oversight. And already there are other successful companies copying his tactics.

SEE ALSO: Don't forget: Instagram is creepy, too

Facebook is a force unlike anything we've seen in history. In the space of a decade it has weaponized our basic social animalness. It lured us into a vast neverending conversation, much of it driven by various addictive visuals, much of it in a virtual public square. It's thatconversation that can and will be used against us in the future -- and increasingly, our so-called private work conversations too, thanks to an equally addictive service, Slack.

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The same day that Zuck promised to put more stringent controls on what Facebook apps could see from your personal data, Slack quietly announced it was making it easier for your boss to read your DMs. It's a long and Byzantine process, but the upshot is that your company can apply for a full log of private messages without informing you, if it has a certain Slack policy in place. So long, secret unionization plans.

As if it couldn't get more convoluted, Slack made this announcement in an update to a help page -- which if you're a Hitchhiker's Guide to the Galaxyfan, you will instantly think of as the modern digital equivalent of putting something on display in the bottom of a locked filing cabinet stuck in a disused lavatory with a sign on the door saying Bewareof theLeopard.

It's starting to feel like a game of privacy whack-a-mole. We start to get a glimmer of hope that Facebook understands just how creepy it is to build its business model on peering into our personal lives, that it's maybe reining in some of its worst practices, and then more worst practices pop up in the one communication app that has become as indispensable to the workplace as Facebook has become in our downtime.

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In a sense, the Slack announcement is just the culmination of the kind of insight many corporations have long had over everything you say digitally at work. Sneaky keystroke-logging software has been installed in work desktops and laptops since the 1990s. I won't forget the time, in a long-ago journalism job, where I idly hoped on a work machine in what I'd assumed was a private diary entry on a separate USB drive, that a certain top editor would pay me a pretty specific compliment. Some months later, in a letter, he did, using that exact wording.

I should have been pleased; instead I was eternally creeped out, and never typed a private thought anywhere near a work machine again.

SEE ALSO: Beware! Slack leaks are the new email leaks

But this is Slack, man. The app with the emojis and the GIFs that makes knowledge working so enjoyable. As with Facebook, I think we got so seduced by all the shiny fun stuff that we forgot the old rule of email: always assume literally everything you type is going to be read by literally everyone.

There are, of course, workarounds to claw your privacy back -- but they're near intolerable. Setting your Slack DMs to auto-destruct within 24 hours pretty much guarantees your boss can't see them. But that also means everyone in the chat is memory-hobbled like the character in Christopher Nolan's Memento, only able to recall the last day's discussion.

You could also start using a privacy-minded app like Signal to converse with your Facebook friends instead of Messenger or your colleages instead of Slack ... but again, you'd have to do the pain-in-the-ass part of persuading your pals to change their behavior at once. Who has the time?

SEE ALSO: Facebook just became the ultimate dystopia

All of which puts you in the paranoid burn-after-reading world of Cambridge Analytica, whose CEO was just caught on video boasting about the company's self-destruct emails that leave no trace. Sadly, that sort of behavior is a necessity if you want to have a truly private conversation online.

There will always be a market for that. Maybe it's thousands strong, maybe it's millions. But I'd be willing to bet that Facebook and apps like it will still be the choice of billions more who just don't care enoughto make that trade-off -- no matter how many more Cambridge Analytica-style shocks we have to suffer through.

Topics Facebook