020 ArchivesSwedish names of Ikea products can be tricky to pronounce, what with their umlauts and silent consonants.
Eradicating any linguistic confusion, the homewares giant's latest campaign see select products given English alternatives: Frequently Googled relationship problems, of course.
SEE ALSO: Pair arrested for trying to spend the night in IkeaThe searches were pulled from the most common Swedish searches and used in the "Retail Therapy" campaign.
And naturally, those secretly Googled questions are paired with an Ikea product that could "fix" the problem.
Original image has been replaced. Credit: Mashable If Inbjudande is just a name your western sentiments simply can't wrap themselves around, how about a lovely "Too Shy To Ask Someone Out" apron?
Original image has been replaced. Credit: Mashable Ad agency Åkestam Holst took motivation from the complications of family relationships of many kinds: The exquisite frustration teenagers cause their parents, the difficulty of financial decisionand even the complexities of how one would confront an unfaithful lover.
All thoughtfully paired with Ikea products.
Original image has been replaced. Credit: Mashable Products even include a "Related Relationship Problems" tab at the bottom of each page. If you like "He Doesn't Text Back," you'll love "I Need More Men In My Life."
Original image has been replaced. Credit: Mashable A full list of the tongue-in-cheek products is available from their website. This white Queen outfit is obviously a must-have.
Original image has been replaced. Credit: Mashable Topics Google
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