【Switzerland】

Source：Inspiration Information Network Editor：Games Time：2025-06-27 07:23:52

Watching TV,Switzerland especially reality content, has become a modern-day version of window shopping. You're watching Love Island, mesmerized by how the contestants' makeup stays put in the melting Fijian sun, and you want their full routine. With the platform LTK, content creators can connect with fans to answer the ever-present question: Where is that from?

At VidCon 2025, LTK and Warner Bros. presented their recent collaboration to bring social commerce to the entertainment industry. At the panel, How Entertainment Is Powering the Next Wave of Social Commerce, host Lia Haberman, author of the newsletter ICYMI, moderated the panel with Stephanie Guerrieri, Senior Vice President of Brand Content & Partnerships at Warner Horizon Unscripted Television and Telepictures, alongside Katie Melton, VP of Creator Success at LTK. Joining them were Bachelor Nation's Charity Lawson and Daisy Kent.

According to Guerrieri, Warner and LTK collaborated because fans asked where to purchase clothes seen on the show, and Warner wanted to deepen the relationship with fans. Now, Bachelor Nation is a featured account on LTK, linking items of clothing worn by contestants on the show.

You May Also Like

SEE ALSO: Creators share their secrets for maximizing income with YouTube Shopping

Guerrieri said, “Entertainment and shopping go hand in hand.” The Bachelor Nation page on LTK puts things in “one place that’s easy for the fans. It’s right there and it’s on your terms.” LTK's Melton noted that giving The Bachelorfranchise a LTK page was a "natural evolution."

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Kent and Lawson both added that the question they're asked the most on social media is, "Where is it from?" Kent noted that when you come off The Bachelor, the sudden follower gain can be confusing. Lawson added that the demand from fans is unexpected, so having items sourced in real time while the show is airing through LTK makes the job easier.

Both noted that the products they get the most requests for are often the ones that come from authentic moments. Kent noted that she once posted a pair of pajamas on her Instagram stories, not thinking much of it, and through her LTK, she suddenly saw her followers purchasing the item more than 2,000 times. To her, that signaled that the most authentic moments create more demand than staged photo shoots.

Lawson and Kent wrapped up the panel by offering advice to fellow creators using LTK. Kent said, "Think of your following as your friends. If you’re going to send a link to your group chat, then it should be something you love."

Meanwhile, Lawson noted, "Establishing trust has been the key. It’s a lot of work, but it’s exciting and ever-evolving."

Mashable will be live at the Anaheim Convention Center this week, covering VidCon 2025. Check back in the days ahead at Mashable.com, where we’ll be talking to your favorite creators, covering the latest trends, and sharing how creators are growing their followings, their influence, and making a living online.

Topics Creators VidCon

Previous：GPU Pricing Update, Year in Review: Price Trends Charted

Next：Miami Heat vs. Golden State Warriors 2025 livestream: Watch NBA online

【Switzerland】

Related Articles

Related Recommendations

Categories

Latest Articles

Popular Articles

Hot Recommendations

Featured Column

Quick Links

Quick Links