Not everything at CES has to be Dear Utol: Week 1 Highlights Episode 7some complicated technological marvel. Sometimes, there's a low tech device that figures out a new way to do something even better than what has come before it.
Take the Intake, for example.
Mashable came across Intake, which bills itself as the "only magnetic nasal dilator" at CES' Showstoppers event, where startups pitch their brand-new products. How did we find out about Intake? Well, because roughly half the attendees at the event were walking around wearing a little black strip across their nose. So, naturally, we had to check out what was going on.
Intake's purpose is simple: The company wants you to breathe better. Whether you're just dealing with nasal congestion or have any ailment that affects your breathing, Intake is aiming to have its nasal dilator externally address that.
Credit: Mashable The Intake goes about that in a unique way. The user simply applies two sticky magnets to their nose, one on the side of each nostril. Then, they place the Intake, a small curved black band, across their nose, with each side snapping on to the magnets.
SEE ALSO: CES 2025: Here's how to get your hands on the new Lenovo Legion Go SAnd that's it. After putting it on, it immediately worked. You could actually tell the difference. All the Intake does is open your air passageways a little bit more, just enough where you truly don't even feel any pulling. But, that little bit extra makes a difference when you're breathing.
It wasn't uncomfortable to wear. At times, I completely forgot I had it on. The band is reusable, with only the magnetic strips needing to be replaced with every usage.
Intake's starter kit is priced at $49.99 and the magnet refills start at around $20.
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