【Chris Cassidy Archives】

LONDON -- Coming back from holiday and Chris Cassidy Archivespicking up a Toblerone at the airport is a time-honoured British tradition.

SEE ALSO: Top 13 worst British candies that deserve a special place in hell

With its sizeable hunks of chocolate and trademark, triangular shape, the spiky Swiss bar has long held a place in the nation's heart.

View this post on Instagram

Recently, though, something happened that immediately caused the tide of public opinion to turn from universal love to total, seething outrage.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

Yep: Toblerone changed the shape of their chocolate bar, minimising the chocolate-content by making the gaps between the triangles bigger.

And just like that, the floodgates opened.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

People weren't happy. Comments poured in on Toblerone's Facebook page, Twitter went wild, and a Reddit thread in r/unitedkingdom addressing the altered shape received almost 700 comments.

Someone even brought Brexit into the mix.

This Tweet is currently unavailable. It might be loading or has been removed.

Eventually, the story made the BBC, and it was clear from the "Most Read" section -- on the day of the U.S. presidential elections -- just how passionately people feel about the issue.

This Tweet is currently unavailable. It might be loading or has been removed.

Basically, people feel really, really passionate about this.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

Toblerone issued a statement a few weeks back on their Facebook page to explain the changes -- basically, they said it came down to a change in shape or a change in price, and they went for the shape option.

From the looks of social media, though, they may be regretting their decision.

Original image has been replaced. Credit: Mashable

BONUS: Chocolate kebab is all you need

• Social Good
• Games
• Digital Culture
• Life
• Deals
• Entertainment
• Science
• Shopping

• Ireland fines TikTok $600 million for sharing user data with China
• What to expect from Apple's iPad and Mac October event
• Boba Fett spin
• Why 2018's 'Halloween' is the slasher movie made for the #MeToo era
• Amazon Prime Grubhub deal: Save $10 off orders of $20 or more
• How long was Game 3 of the World Series?
• This 'Mrs Doubtfire' cast reunion photo will cause extreme '90s nostalgia
• An online map lets people log instances of gender inequality
• Skype is finally shutting down
• Olympic medal winners hop fence, grab epic selfies with Usain Bolt

• Starbucks to close all U.S. stores for an afternoon of racial
• Razer Phone review: A entertainment powerhouse with a lousy camera
• Amazon releases mobile web browser called 'Internet'
• Report: Facebook to join Apple in manufacturing its own semiconductors
• Uber rival Ola to put 10,000 electric vehicles on India's roads
• US bans American companies from selling products to ZTE
• A politician said Patrick Stewart was in 'Star Wars' and we are not having it
• 'God of War' original trilogy: A full story recap
• Ford launches on
• Sony Xperia XZ2 Premium has a 4K screen, dual cameras

• The State of PC Gaming in 2016
• Very chill dog at the beach gets the Photoshop battle it deserves
• Here's what the new iPad Pro will look like, according to an iOS icon
• These are the best Halloween thruples costumes
• Outdoor speaker deal: Save $20 on the Soundcore Boom 2
• Olympic gymnast 'heartbroken' after being bullied by online trolls
• More ways to get to the polls for free on Election Day
• Selena Gomez and Justin Bieber are now feuding on Instagram apparently
• Best iPad deal: Save $132 on Apple iPad (10th Gen)
• New York's 9/11 mayor conveniently forgets about 9/11

• Today's Hurdle hints and answers for May 5, 2025
• Gab, the racist
• Megyn Kelly's show reportedly ending soon
• Gritty Halloween costumes: Hilarious and terrifying photo round
• Best Garmin deal: Save over $100 on Garmin Forerunner 955
• What to expect from Apple's iPad and Mac October event
• Conservative judaism is distinct from political conservatism
• Politician makes comment about feminists, women have best response
• Sony launches new flagship XM6 headphones: Order them now
• This Olympic merchandise is so beautiful you'll need to own it immediately