【brain rewired to eroticize debt】

Instagram has always been good for window shopping.

Now,brain rewired to eroticize debt the photo-centric app wants to turn that into actual shopping.

Instagram on Tuesday announced new features that will try to entice people to buy the goods that advertisers and brands are featuring within the app.

---

You May Also Like

---

---

The new effort is less about trying to take on Amazon and more about trying to replicate the real-life experience of heading to the mall and finding something you want.

Among the features will be a new discovery tool that will let users tap on an icon to see what products are featured, which then leads to more information about whatever it is you're looking at.

No spending actually happens inside Instagram. Instead, users that want to buy what they're looking at are then taken to a website or company app.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

The new features already have more than 20 partners lined up, including Macy's, Kate Spade and Abercrombie.

Original image has been replaced. Credit: Mashable

The new feature isn't rolling out to everyone just yet. A select number of iOS users in the U.S. will see the new features.

Instagram is reportedly not taking a cut of the proceeds from any sales just yet, but would seem inevitable given Instagram's role in the transaction.

If Instagram can start to bring in money through shopping, it will be a boon for Facebook, which owns Instagram. Analysts already peg Instagram's revenue for 2016 to be around $3.2 billion — a pretty healthy number considering Facebook bought the app for $1 billion in 2012.

It would also give Facebook a foothold in the world of e-commerce, which is a market the company has had a tough time with. The company has tried a variety of different formats within its social network, most recently turning to chat bots and a Craigslist-like classifieds section.

Instagram also released a video to explain the new features.

“Our community uses Instagram as an aspirational discovery platform and they’re looking to us for inspiration,” said Ryan McIntyre, CMO of JackThreads, in an Instagram blog post about the new features.

Topics Facebook Instagram

• Deals
• Social Good
• Shopping
• Life
• Tech
• Games
• Entertainment
• Digital Culture

• Best AirPods deal: Apple AirPods 4 for $99.99 at Amazon
• I’m Not Supposed to Talk about Dubus
• How Well Do You Know These Writers’ Lives?
• The Visual Frequency of Black Life by Peter L’Official
• Wordle today: The answer and hints for January 23, 2025
• Redux: In Dire Straits by The Paris Review
• City Dreams by Bodys Isek Kingelez
• The Rare Women in the Rare
• Trump says he represents Pittsburgh, not Paris, but, um, well...
• Best early Cyber Monday laptop deals 2023 from Apple, Dell, so much more

• Drake unleashed a passionate rant against Trump during a London tour stop
• CNN and Kellyanne Conway face off in spectacularly fiery interview
• Flipboard fights back with major change for readers
• How to order a pizza with Amazon Alexa or Google Home
• Apple approved for patent of 'dual mode' headphone
• This footballer's secret handshakes are a simple joy to behold
• How six young women invented a life
• Google Maps adds new shortcuts to anticipate your every need
• Watch Jake Gyllenhaal sing his heart out in Broadway rehearsal footage
• P!nk showed off all the weight she hasn't loss since giving birth and it's incredible

• Swole Jeff Bezos joins Instagram to tease his new ROCKET FACTORY
• Ode to the Library Museum by Erica X Eisen
• The Handwriting of Famous People by The Paris Review
• City Dreams by Bodys Isek Kingelez
• Biggest Tech Fads of the Last Decade
• In Memory of Stanley Cavell
• Edouard Louis and Abdellah Taïa in Conversation
• An Editorial Exchange: Donald Hall and George Plimpton by Donald Hall
• Moto Z Battery Beast: Mod Delivers Best in Class Smartphone Battery Life
• The Harvard Color Detectives

• Best external hard drive deal:WD 5TB Elements for $114.99
• Staff Picks: Creek Boyz, Mechanical Chickens, and Trash Heaps by The Paris Review
• How TikTok turned reading into an aesthetic
• Behold, 20 of the funniest YouTube videos ever, according to Reddit
• Best Apple Watch Ultra 2 deal: Save $60 at Best Buy
• Redux: Greetings from America by The Paris Review
• Why All the Books About Motherhood?
• Staff Picks: Laughing Cows, Lo
• Watch Chappell Roan's Grammy acceptance speech demanding healthcare for artists
• An Editorial Exchange: Donald Hall and George Plimpton by Donald Hall