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SAVE UP TO 50%:Amazon has marked down gifts from premium brands like Dyson984 Archives Ninja, Le Creuset, and more during this year's Black Friday event.

Best premium gifts on sale at Amazon's Black Friday event

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Best tech deal Amazon Echo Buds (wired charging case) $34.99 at Amazon (save $85)

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Best kitchen deal Ninja Foodi XL 2-Basket Air Fryer $129.99 (save $100)

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Best self-care deal TheraGun Prime massage gun $199 at Amazon (save $100)

This year, the retailers did not make us wait to start holiday shopping until after we've had massive turkey dinner. Instead, sales dropped earlier in November and are still coming in hot before the official Black Friday date hits. And honestly, this isn't such a bad thing. Not only does shopping early give you more time to find great deals on the perfect gifts, it frees up the holiday after Thanksgiving to spend time with friends and family.

Amazon's no stranger to awesome Black Friday deals and this year, the retailer has set aside some special daily deals. Ahead of the official day, Amazon has the discounted premium gifts for anyone in your life who deserves something extra special. By shopping these deals, you'll be able to get a truly special gift for a non-premium price. Think premium brands like Dyson, Ninja, Vitamix, Samsung, and more are all included in today's sale.

Check out some of our favorite premium gift options so you'll be able to wow someone with an awesome present they would never expect or splurge on for themselves.

Best tech deal

Opens in a new window Credit: Amazon Amazon Echo Buds (wired charging case) $34.99 at Amazon
$119.99 Save $85

Why we like it

Everyone deserves to have a great pair of earbuds that offer both high-quality sound and prove to be comfortable to wear for hours. Enter the second generation Amazon Echo Buds. While they usually cost $119.99, Amazon has marked them down for Black Friday to just $34.99, which means you'll be getting a massive 71% discount.

With the charging case, expect to get about 20 hours of battery life, which is perfect for anyone who's traveling this holiday season. The Echo Buds are also sweat-resistant, great for active friends who head off to the gym a few times each week.

More premium tech deals at Amazon

• Aura Digital Picture Frame — $139$179(save $40)

• Samsung Galaxy Watch 6 — $159.99$329.99(save $170)

• PlayStation VR2 Horizon Call of The Mountain Bundle — $349$599.99(save $250.99)

• Nebula Capsule 3 Laser Projector — $549.99$749.99(save $200)

Best kitchen deal

Opens in a new window Credit: Ninja Ninja Foodi XL 2-Basket Air Fryer $129.99 at Amazon
$229.99 Save $100

Why we like it

Good air fryers allow you to cook multiple things at once. Great air fryers have two completely separate baskets that allow you to cook multiple things in multiple ways at once. That's where the Ninja Foodi XL 2-basket air fryer takes the cake. Its two independent baskets let you whip up a main and a side at the same time. With a 10-quart capacity total, it's a solid pick for large family meals — you can fit up to eight pounds of chicken wings. No more waiting around for your chicken to finish cooking so you can make the fries. Thanks to Smart Finish, it can even ensure your two separate baskets finish cooking at the same time. Usually $229.99, it's on sale for just $129.99 for Black Friday — that matches its record-low.

More premium kitchen deals at Amazon

• Cuisinart Ice Cream Maker — $69.95$99.95(save $30)

• Instant Pot Duo Plus — $79.95$149.95(save $70) + $4 Amazon credit

• Ninja Hot and Iced XL Coffee Maker — $99.99$149.99(save $50) + $10 Amazon credit

• Our Place Wonder Oven — $149$195(save $46)

• Le Creuset Enameled Cast Iron Signature Oval Casserole — $220$340(save $120)

• Breville the Infuser Espresso Machine — $349.99$599.95(save $249.96)

• Vitamix Propel Series 750 Blender — $399.95$629.95(save $230)

Best self-care deal

Opens in a new window Credit: TheraGun TheraGun Prime massage gun $199 at Amazon
$299 Save $100

Why we like it

It's likely that every single person in your life (and on your holiday shopping list) could benefit from a great massage. The TheraGun Prime is a deep-tissue massage gun that can aid in back, shoulder, leg, neck, and really any body pain that crops up.

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The TheraGun Prime comes with four foam attachments that are ideal for targeting specific areas of the body. The Thumb attachment is great for trigger points or lower back pain, while the Cone is optimal for helping with foot and hand pains. It also connects to the Therabody app, which takes the guesswork out of how to use the TheraGun to ease pains that come from common ailments like plantar fasciitis, arthritis, and sciatica.

While the TheraGun Prime usually sells for $299, it's on sale at Amazon today for $199, which means you'll be getting a 33% discount on a gift that your loved ones can use every day of the year.

More premium self-care deals at Amazon

• Murad Rapid Dark Spot Correcting Serum — $41.50$83(save $41.50)

• Shark HT202 SmoothStyle — $69$99.99(save $30.99) + $2.60 in Amazon credit

• Solawave 4-in-1 Radiant Renewal Wand and Serum Bundle — $113.40$189(save $75.60)

• Philips Sonicare 9900 Prestige Rechargeable Electric Power Toothbrush — $249.96$379.96(save $130)

• Dyson Airwrap — $499$599.99(save $100.99)

Topics Amazon Black Friday Dyson