Apple wants to be Danielle Staub homemade Sex tape Celebrity videothe privacy Big Tech company. But it won't say no to some extra cash as a result.
Earlier in 2021, Apple instituted a new App Store policy that limited apps' ability to track user behavior without getting express permission first, which has made targeted advertising more difficult.
The result may very well be less snooping on our iPhone habits by companies like Facebook and Google. However, a new report from Financial Timesshows there was an unexpected (for us, at least) upside for Apple, too. Speaking with multiple analytics firms and advertisers, FTfound that Apple's own App Store advertising business skyrocketed after initiating the policy change.
Apple sells advertising space in the App Store. For example, if you search for a specific iPhone game, you will see sponsored results for other games, or other related apps, at the top of the results. This is a form of targeted advertising, according to the FT.
One analytics firm noted in the report that, in the last six months, Apple went from capturing 17 percent of all sponsored app store downloads, to now having 58 percent. Its revenue from this business is expected to double, and advertisers said they were spending more advertising with Apple, as opposed to Google. The advertisers said they could get more granular, real-time data, with retargeting capabilities through Apple ads — something advertisers like Facebook can no longer offer.
If this is all too much business and ad talk, the simple takeaway here is: Apple's move to safeguard user privacy is also enriching Apple itself. Why? Less outside advertising appearing in your App Store feeds means more room for Apple-hosted ads.
SEE ALSO: AppleToo organizer faces online harassment—some of it from coworkersMashable reached out to Apple but did not hear back before the time of publication. Apple told the FTthat the new advertising policy was about protecting users, not "advantaging" Apple.
Apple's privacy updates were a welcome change for users. But that doesn't make the FT'sreport any less eyebrow-raising, especially as Apple continues to be investigated for monopolistic business practices. Even if making things more difficult for its competition while creating some new business for itself wasn't Apple's (public) intention, we're sure the company is not mad at the result.
Topics Apple Cybersecurity iPhone Privacy Advertising
Previous：The Banality of Good
Next：Man Out of Time
The Poor Under Attack
Microsoft gains control of domains used by Iranian hackers linked to U.S. fugitive
Watch 4 couples share moving stories to support marriage equality
Study finds racial discrimination by Uber and Lyft drivers
Beyond Belief
Watch Samsung's Galaxy Fold get folded many, many times
Sleepy monk seal queen passes out in the sand
Computer outages frustrate passengers at airports across the country
The Banality of Good
Dad tweets about the struggles of parenting on Halloween
Blood Will Out
Uber buys Careem for $3.1 billion
Apple unveils TV+ video streaming service to rival Netflix and Amazon
Mapping state
Go Tell it in the Mountain State
Video streaming subscribers now outnumber cable customers: report
This dog dropped the mic on all other 'Harry Potter' costumes
Mattel released BTS dolls and fans are extremely divided
Good Girls Gone Mad
2 billion children are breathing toxic air, UNICEF reports
Donald Glover to play Lando Calrissian in 'Han Solo' movieA look at the 'League of Legends' Worlds semifinals match'Overwatch' player lands a double kill while using a bow for a controllerSomeone please put this 'Game of Bones' bulldog in charge of WesterosGoogle wants to take over your wallpaper, just like everything else on your phoneMega merger alert: AT&T to pay $85 billion for Time WarnerHow an attack on a company you've never heard of crushed the internetStubborn man will not leave Starbucks, even though it's flooded8 marginalized groups still fighting for the freedom to vote in the U.S.Schizophrenia awareness just got fashionable thanks to this clothing lineA look at the 'League of Legends' Worlds semifinals matchLady Gaga makes a stripped down UJosh Brown sidelined while Torrey Smith rips NFL for paying him anywayU.N. criticized for naming Wonder Woman honorary ambassadorAnne Hathaway reveals of Oscar win, 'I tried to pretend that I was happy'8 marginalized groups still fighting for the freedom to vote in the U.S.There's a chance Eric Trump hasn't paid for a cup of lemonade for yearsFollow the money: New tool from Bing maps the flow of campaign cash'Deliver At All Costs' review: Chatioc fun with a nonsensical storyWhy are the tech giants struggling to build their own driverless cars? Big Tech readies itself for two very distinct grillings at Senate hearing Minecraft and Rock the Vote team up to show young users what it's like to vote There's another Pizza Squirrel giving Pizza Rat a run for his money Uber, Lyft futures on the line in Prop. 22 fight Thanks to Covid, Amazon warns holiday shoppers to 'order early' NASA's new discovery of water on the moon could aid future missions Justin Bieber messaged a gym about a girl, but she's already taken Facebook wants NYU to stop sharing political ad data it keeps secret Couple picked their big fluffy dogs to be their best man and maid of honor at their wedding Trump's already figured out how to game Facebook's election ads ban Trump blames 'many sides' for violence in Charlottesville NASA collected asteroid dust, but it's leaking on its return journey Join with a Costco Gold Star Membership and get up to $45 off Facebook shares specifics on how many QAnon accounts it banned Ryan Reynolds invited Salma Hayek over for dinner, and somehow she got stuck doing all the work New AirPods and AirPods Pro are coming next year, report claims Detroit Red Wings are not pleased their logo is now white nationalist propaganda A new, big baby hippo is named after your favorite 'Game of Thrones' character Ever since Nick Lachey covered up his 98 Degrees tattoo, I have not known what temperature it is Uber at war: Major investor sues cofounder Travis Kalanick for fraud
2.3012s , 10106.7890625 kb
Copyright © 2025 Powered by 【Danielle Staub homemade Sex tape Celebrity video】,Inspiration Information Network