【The Swingin’ Stewardesses】

Amazon is The Swingin’ Stewardesseslooking for a piece of the audiophile market.

At its product debut event in Seattle Wednesday, the Everything Company unveiled a new smart speaker in its line of Alexa-enabled Echo products: the Echo Studio.

Rather than "directional sound" (where music plays in the direction the speaker is pointing), the Echo Studio will come equipped with "3D sound." This is a feature, utilizing Dolby Atmos technology, that uses speakers to take a digital sonic read of a room, and calibrates its music output to fill every space accordingly.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Original image has been replaced. Credit: Mashable

It's also a feature boasted by high-end speaker-maker Sonos. Amazon rival Apple says its HomePod also calibrates its output to fit the space (though their process is technically different from 3D sound). Still, we can't help but see a similarity...

This Tweet is currently unavailable. It might be loading or has been removed.

Amazon is also hoping that this new device might get some folks on the Amazon HD Music train with the promise of high fidelity tunes. It says it's been working with various music licensing companies to "make music available from Amazon's HD Music."

The Echo Studio is available for pre-order at $199.99. For anyone keeping track, that's $100 less than HomePod.

---

Featured Video For You

---

This talking fish has Amazon Alexa inside

---

Topics Alexa Amazon Amazon Echo

• Entertainment
• Deals
• Games
• Science
• Shopping
• Social Good
• Life
• Tech

• The Carpetbaggers of Tech
• Woman discovers very nasty surprise in her orange juice carton
• A new video shows you exactly what it looks like when DNA replicates
• Your new house could have built in Wi
• In the House of a Thousand Likes
• Yoko Ono will receive songwriting credit on John Lennon's 'Imagine'
• Muslims can find the Qibla on their smartphones with Google's new app
• Every single senior at this low income D.C. school earned their way into college
• Memory Keepers
• Netflix has a hidden limit on the number of times you can download stuff

• Indians will have to shell out at least $900 to buy the iPhone 7 when it goes on sale in October
• Apple's wireless buds are called the AirPods, and they just might be great
• Secret life of lawn mowers: New Nest ads solve bizarre household mysteries
• Exam tests if students can identify their Asian teacher in a group
• Missed the Apple event? You can watch the entire keynote video online.
• We may have a Kanye West compilation album to look forward to next year
• Why does Apple hate wires so much? Here's one wild guess.
• Open water nears North Pole as 2016 melt season races to finish
• Everything Apple's new AirPods look like
• Apple just dropped some hot new Beats headphones

• The Lying Game
• Fox News dropped its 'Fair and Balanced' slogan a year ago and no one noticed
• Nancy Pelosi trolled Trump with this offer to the Golden State Warriors
• Google Drive's new Backup and Sync tool offers better file management
• Unexpected Consequences
• Razer's 2017 Blade Stealth laptop has no gimmicky Touch Bar
• Google Drive's new Backup and Sync tool offers better file management
• Tidal, where everyone already loves Jay Z, celebrates Jay Z
• Junk Merchants
• Fyre Festival merch hits eBay because this dumpster fire just won't go out

• The Long View in Granada
• Hillary Clinton's comments about 'Wonder Woman' are pretty perfect
• 30 GIFs that shaped the internet
• Sony's E3 show was straight
• Lovesick and Twitter Verified
• At last, high fashion jeans without a crotch are available for purchase
• MashReads Podcast: A love letter to fantasy readers from one of their own, Laini Taylor
• Woman discovers very nasty surprise in her orange juice carton
• A Rich Fable
• Here's how 'DuckTales' reimagined that iconic theme song for Disney's reboot