If you want to be Kurt Meinickea creator, I have great news for you: There are plenty of jobs.
Creators are now the fastest-growing job segment within the digital economy. According to a new study from by the Interactive Advertising Bureau and written in conjunction with Harvard Business School professor emeritus John Deighton (and first reported by Axios), creator jobs grew 7.5 times in four years. Total job opportunities for creators grew from 200,000 in 2020 to 1.5 million in 2024. Creators now make up one out of every ten full-time, internet-dependent jobs.
How does the IAB define a creator? "Someone who produces original content, often with a specific skill, passion, or expertise at the core. Their value comes from what they show — whether it’s knowledge, creativity, or entertainment. Their audience follows them because they consistently deliver engaging, high-quality content that provides intrinsic value."
The report also states: "This remarkable growth stems from three key factors: 1) the shift of ad budgets to digital platforms, streaming services, and online publishers, 2) the ease of creating and distributing digital content, and 3) the rise of a more professionalized creator economy," the report states."
And the digital economy isn't showing signs of slowing down, according to the report. In fact, the IAB claims it's the fastest-growing and leading driver of U.S. GDP growth, valued at $4.9 trillion.
Leora Kornfeld, principal research consultant and co-author of the study, told Axios that this is at least in part due to more consumer choice enabled by the internet and social media.
This comes as more and more people want to become influencers. According to a 2023 Morning Consult survey, 57 percent of young people want to be influencers. The same survey found that even 41 percent of adults would choose influencing, too.
Topics Creators
Mary Shows Up
Wordle today: The answer and hints for January 22
Bills vs. Chiefs playoff game without cable: kickoff time, streaming deals, and more
Redux: Which Voice Is Mine by The Paris Review
Amazon Book Sale: Shop early deals now
'I.S.S.' review: A tense survival film onboard the International Space Station
Get up to 23% off Logitech PC products at Amazon
Vesna by The Paris Review
Waitin’ on the Student Debt Jubilee
Galaxy AI isn't free forever. Here's when you'll start paying for it.
Contingent No More
Apple employees can buy the Vision Pro at a 25 percent discount
Out of Time by The Paris Review
Redux: Another Drink by The Paris Review
'The Last of Us' Season 2, episode 5: The spores are here!
Parables and Diaries by The Paris Review
Apple's Vision Pro walkthrough video, unpacked
On John Prine, Ferrante's Feminisms, and Paterson by The Paris Review
WhatsApp launches 'Advanced Chat Privacy' to protect sensitive conversations
Apple Vision Pro guided tour just dropped: 3 new things you may learn from it
Something funky is going on with Canada in 'The Handmaid's Tale''Dietland' is a trippy revenge fantasy designed to make you feel weirdIt's time for Facebook to admit that it's a media companyTwitter is on fire with how much 'Hereditary' freaked people outSonos Beam is the newest smart speaker for your TV'Vampyr' video game review'Stranger Things' books are coming to you'Hereditary' heart rate challenge proves no one is readyWatch this guy control an iPhone with nothing but his eyesBitcoin Cash evangelist accused of joyriding stolen tankSonos Beam is the newest smart speaker for your TVFor Microsoft, Eric Lundgren prison sentence becomes PR nightmareWith iOS 12, Apple says updates won't slow your iPhone anymoreFacebook gave companies special access to data on users' friendsFacebook gave companies special access to data on users' friends6 people who might show up in the 'Game of Thrones' prequelSheryl Sandberg at MIT: 'It's hard knowing that you let people down'Could planets orbiting Alpha Centauri harbor life?Hands on with Motorola's Moto Z3 PlaySatellite photos show Guatemala's volcanic eruption smother a resort Twitter reacts to 'racist' political cartoon in Australian newspaper MAKERphone lets you build your own mobile phone for $89 Millennial women are waiting longer to have sex, reversing Gen X trend Google will change rule that let apps scrape your Gmail inbox Ariana Grande goes to great lengths to wear her high ponytail with a hat Former nuclear weapons operator goes ballistic about Trump in 20 tweets The Google Home Hub is a smart speaker with tablet interface Here’s what we know about the Pixel 3 and Pixel 3 XL: Everything Gifts for people who loved the movie (or show) but are lying about having read the book Taylor Swift shared a video of her cat so we guess everything's back to normal China is capable of destroying Bitcoin, new research suggests Disney partners with YouTubers LaurDIY, Meredith Foster and Jaleesa Moses for fashion travel show Facebook reveals Portal, Portal+ speakers with 'smart cameras' Fugitive German cow captured after a month of sweet freedom Waymo hits 10 million self Google drops out of Pentagon’s $10 billion cloud competition Startups founded by parents, for parents, solve kid I ditched my iPhone 6S for a Pixel 2, but I don't want a Pixel 3 Someone has dyed their dog to look like Pikachu and we all need to stop Google exposed personal data of almost 500,000 and didn't disclose it
2.5336s , 10108.390625 kb
Copyright © 2025 Powered by 【Kurt Meinicke】,Inspiration Information Network